DiCaprio and Fisker Automotive Partner for Sustainability
LOS ANGELES, California, July 5, 2012 (ENS) – Actor Leonardo DiCaprio and California automaker Fisker will work together to promote global sustainability, a cause for which they share a vision.
DiCaprio drives a Fisker Karma luxury electric vehicle with range extender. In July 2011, the famous actor received the first Fisker Karma to roll off the production line; it’s price tag – $95,000.
Now, as an equity investor in the five-year-old Fisker Automotive, DiCaprio will take part in conversations on the auto manufacturer’s future plans for the advancement of sustainable, responsible vehicles.
The Fisker Karma (Photo courtesy Fisker Automotive)
DiCaprio will work with Fisker on marketing and promotional initiatives aimed at bringing attention to sustainability and environmental awareness.
Fisker, in turn, will support the charitable work of the Leonardo DiCaprio Foundation around the globe.
“My foundation supports efforts to secure a sustainable future for our planet and all its inhabitants,” said DiCaprio. “I am delighted to be working with Fisker Automotive to promote this shared vision.”
Established in 1998, the Leonardo DiCaprio Foundation works on environmental and humanitarian issues including wildlife protection, forest preservation, healthy oceans, water access, disaster relief and climate change.
On July 3, DiCaprio tweeted, “I’m thrilled to announce a partnership with Henrik & the folks at @FiskerAuto to cont. our shared vision for #sustainability.”
“The Karma sedan – Fisker Automotive’s first car – is built according to the company’s sustainable and Accountable Design® philosophy, which represents a dramatic leap forward for the auto industry,” says Henrik Fisker, executive chairman and chief designer, Fisker Automotive.
Fisker describes the Karma sedan as “a stylish, eco-conscious vehicle designed and engineered in the United States.” Since starting retail sales in the fall of 2011, Fisker has built about 2,000 Karmas.
The company says it is incorporating new features in the Karma such as reclaimed and recycled interior wood trim from either California wildfires or the depths of Lake Michigan; animal-free interiors on the top-line Eco Chic model; the world’s largest solar panel roof; and “Diamond Dust” paint that uses flakes of recycled glass.
“Fisker’s approach to responsible luxury goes well beyond minimizing fuel consumption and tailpipe emissions,” said Fisker. “Fisker uses renewable materials and the lowest-impact technologies at every stage of the engineering, production and marketing processes.”
The automaker said, “The Karma proves that we can drive environmentally responsible cars without sacrificing the emotional things that made us fall in love with cars in the first place.”