Green Means Planet-Healing Investment to

WASHINGTON, DC, April 20, 2022 (ENS) – “This is the moment to change it all – the business climate, the political climate, and how we take action on climate. Now is the time for the unstoppable courage to preserve and protect our health, our families, our livelihoods… together, we must Invest In Our Planet,” declares on its site as the world begins to celebrate humanity’s home ahead of Earth Day, April 22. President and CEO Kathleen Rogers hold out hope for a greener future. “Change has never been easy but it takes just a committed effort from a few to create the tipping point necessary,” she says. “The solutions are out there and we know what must be done whether it’s transitioning to renewable energy, conserving our forests and lands, or ridding ourselves of the scourge of plastic pollution.”

The 2022 Earth Day theme is “Invest in Our Planet.” Naturally, donations of financial support make strong actions for the planet possible, but investments of time, talent and money are effective and welcome on Earth Day, during the entire month of April, and… would like to see investments in a cleaner, healthier environment made every day all year long.

This year, is honoring Colombia’s Ministry of Environment and Sustainable Development as a “Lead Honorary Partner” because of investments the South American country is making in environmental projects.

Rodolfo Ropo Beltran,’s regional director-South America, said, “Their work in sustainability and their legislative actions for our environment and for climate change education are important and vital towards combating climate change.”

Colombia’s President Ivan Duque of Colombia, center, rings the Closing Bell to showcase Colombia’s new Green Taxonomy Plan, the first in Latin America, while Colombian government officials applaud. New York City, April 11, 2022 (Screengrab from video courtesy New York Stock Exchange)

On April 11, the New York Stock Exchange welcomed President Ivan Duque of Colombia who rang the Closing Bell to showcase Colombia’s new Green Taxonomy Plan, the first in Latin America.

President Duque said, “Colombia is proud to launch Green Taxonomy in New York, a reference model for other emerging markets, hand in hand with the private sector in Latin America. At this time we are the fourth country in the world to have a Green Taxonomy, a kind of genetic code through which we are going to define all public policy determinations.”

Green Taxonomy is the gateway for companies, assets, fixed-income bonds and capital markets to benefit from green values ​​for the private sector and the country in general. The aim of the taxonomy is to prevent greenwashing and to help investors make greener choices.

President Duque was accompanied by Colombia’s Minister of Environment and Sustainable Development Carlos Eduardo Correa, who said, “With Green Taxonomy, we will be able to promote priority environmental projects for the country and it becomes the roadmap for companies and issuers of securities, local and foreign investors, financial regulators, public and private entities, and consumers.”

Among the environmental objectives that Colombia identified for its new Green Taxonomy program are mitigation and adaptation to climate change, conservation of ecosystems and biodiversity, water management, soil management, the circular economy and the prevention and control of pollution.

Investing Talent

This year, media company Pique Action and are investing together – partnering under the ‘Invest In Our Planet’ banner. will share clips from Pique Action’s micro-documentary series highlighting different climate challenges and how innovative organizations are working to solve them.

“As a part of our 2022 Earth Day theme, Invest In Our Planet, we are excited to work with Pique Action to showcase some incredible innovators working around the world to create critical solutions to combat humanity’s greatest threat,” said Tom Cosgrove, chief creative and content officer,

Building control interface system from 75F (Photo courtesy 75F)

The micro-films cover a wide range of solutions, from reusing EV batteries, to decarbonizing cement and producing fertilizer with renewable energy, to automating building controls to save energy.

Pique stories include profiles on game changing startups such as the geothermal heating firm Dandelion Energy, 75F’s smart sensors and building energy controls, Remora, makers of a device that captures most of a semi-truck’s CO2 emissions from the tailpipe, and CarbonCure, which injects captured CO2 into concrete. This makes the concrete stronger, optimizing the mix while eliminating the greenhouse gas.

“We must come together and focus on what we can do to solve the climate crisis. The moment has not passed nor is it ahead of us,” adds Kip Pastor, founder and CEO of Pique Action. “It is right now. Earth Day is the time to highlight the innovators and support them however we can. Earth Day is the event and is the organization. We’re thrilled to be a part of it and share the cinematic stories of the doers to inspire, ally, and focus us on the task at hand.”

Investing Time

People can invest their time this year in some of the classic ways. is again hosting The Great Global Cleanup®, a worldwide campaign to remove billions of pieces of trash from neighborhoods, beaches, rivers, lakes, trails, and parks – reducing waste and plastic pollution, improving habitats, and preventing harm to wildlife and humans.

Many people celebrate Earth Day all during the month of April, turning it into Earth Month.

Some of the student participants in the Dar es Salaam University Earth Day 2022 cleanup on the steps of the university, April 9, Dar es Salaam, Tanzania (Photo courtesy

For instance, students at Tanzania’s oldest public academic institution, the University of Dar es Salam, conducted a cleanup of the university’s ecological garden on April 9 to mark “Earth Month April” and to “widen awareness about the need to reduce our use of plastic and instead switch to biodegradable alternatives.”

The students are inspired by the global Earth Day 2022 theme Invest In Our Planet said Zuhura Ahmad of A biologist, chemist, teacher and co-founder of Youth Biodiversity Tanzania, Ahmad is concerned about the amount of plastic the students found in the university ecological garden.

“The students cleared approximately 50 kilograms of litter that was affecting the garden,” she said. “Of this, 60% turned out to be plastic. This is very worrying as items such as PET bottles and single-use bags that mostly comprised the waste collected are non-biodegradable and could continue to remain on the planet for hundreds of years.”

At the cleanup, the University of Dar es Salam students were enthusiastic, pledging, “We commit ourselves to Invest In Our Planet and to carry out even more cleanups.”

Investing Labor

In the United States last Earth Day, the organization Keep the Tennessee River Beautiful partnered with Jacksonville State Historic Park to complete three cleanups. They are proud that with only 25 volunteers they still managed to remove over 9,000 pounds of waste from the river – more than 360 pounds per volunteer.

Kathleen Gibi, executive director of Keep the Tennessee River Beautiful, said, “That’s how the change for our river will happen: through local partners and individuals who are eager about taking ownership to protect and improve their beautiful river community. It’s been truly inspiring for us to see these change makers take action.”

A portion of Nickajack Lake, Tennessee (Photo courtesy Keep the Tennessee River Beautiful)

This statement holds true for all parks, rivers, beaches and community areas, says Gibi. Real change is made by dedicated community members willing to take on the ever-growing pollution problem. “For us to make global change, we must have local action.”

This year Keep the Tennessee River Beautiful will host a public cleanup on scenic Nickajack Lake, the 46 mile-long reservoir created by the Nickajack Dam, part of the Tennessee Valley Authority electricity generating system. 

To find a cleanup, register a new one, or learn more about The Great Global Cleanup, click here.’s mission is to diversify, educate, and activate the environmental movement worldwide. Growing out of the first Earth Day in 1970, is now the world’s largest recruiter to the environmental movement, working with more than 150,000 partners in 192 countries to build environmental democracy. More than one billion people now participate in Earth Day activities each year, making it the largest civic observance in the world.

This year, wants everyone to invest in the planet. That could mean buying stock in sustainable companies, but the EarthDay organizers emphasize that investing is really everybody investing their unique contributions to planetary health – governments, industries, corporations, and individuals – consumers, citizens, and community members.

EarthDay leader Kathleen Rogers puts it this way, “Everything has to be reinvented in a world of shrinking resources. So why not teach it? Why not embrace it? Why not say we’re going to the moon?”

Featured image: Firefighter chops at the Greenwood wildfire in northeast Minnesota. November 2021 (Photo by Dusty J)

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