WASHINGTON, DC, May 22, 2012 (ENS) – The National Association for Stock Car Auto Racing (NASCAR) signed an agreement with the U.S. Environmental Protection Agency on Monday to raise awareness of environmentally-friendly products and solutions.
The memo of understanding provides NASCAR with EPA technical assistance and environmental expertise, using EPA programs like Design for the Environment and the Economy, Energy and Environment (E3) framework, to help protect public health and the environment.
An example is NASCAR’s offer to encourage its suppliers to get an “E3 tuneup” to increase productivity, reduce the use of energy and materials, lessen environmental impacts and be better positioned to compete in the global marketplace.
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Kurt Busch wins the 2010 NASCAR Sprint Cup All-Star Race at the Charlotte Motor Speedway in Concord, North Carolina. (Photo by Stephen Taylor) |
The E3 initiative – Economy, Energy and the Environment – helps promote sustainable manufacturing and economic growth throughout the United States. E3 can help improve the profitability and competitiveness of these businesses, which can help create higher-paying skilled manufacturing jobs.
“Because NASCAR is followed by millions of passionate fans and many businesses, it can be a powerful platform to raise environmental awareness, drive the adoption of safer products by more Americans, and support the growing green economy,” said Jim Jones, EPA’s acting assistant administrator for the Office of Chemical Safety and Pollution Prevention.
“The EPA and NASCAR partnership attests to the progress NASCAR has already made on environmental stewardship through greener fuel choices and multiple recycling initiatives for waste and automotive fluids, and highlights opportunities to further these efforts,” said Jones.
“This MOU is a great example of NASCAR’s commitment to green innovation and our role as a leader in sustainability,” said Steve Phelps, chief marketing officer of NASCAR.
“Even with the largest sustainability program in sports, NASCAR – along with our teams, tracks and partners – continues to create innovative platforms to help reduce the environmental impact of our sport,” Phelps said.
One of focus for the partnership is promoting safer products that have earned EPA’s Design for the Environment (DfE) label. The Design for the Environment label helps consumers and businesses identify products that perform well, are cost-effective, and are safer for the environment.
NASCAR can make a difference by using DfE products at racing events and conveying to fans that choosing DfE products is an easy choice they can make to protect the health of their families and the planet.
This MOU will pave the way for other opportunities and areas of focus for EPA and NASCAR such as sourcing more sustainable concessions at NASCAR events, expanding the use of safer chemical products, conserving water, reducing waste and promoting recycling.
By working together to foster more sustainable behavior, addressing sustainability challenges and seizing on E3 opportunities, a greener NASCAR and NASCAR supplier network will have positive economic and environmental impacts that extend far beyond the racetrack.
Copyright Environment News Service (ENS) 2012. All rights reserved.