What attracts consumers to non-alcoholic beer

More and more varieties of non-alcoholic beer are appearing in Russia. Consumers see it as an excellent alternative to traditional alcohol if they need to get behind the wheel or have a fresh head the next morning to complete some important task. And someone has simply given up drinking alcoholic beverages for a long time.

It should be said right away that a common misconception is the claim that there is no alcohol in such a drink at all. Non-alcoholic beer usually contains about 0.5% alcohol, which should be indicated on the label. This is a minuscule amount, even less than in kvass or kefir (0.7-2.6%), but beer, even non-alcoholic, is usually drunk in a much larger volume than kefir.

Besides, even such a small amount of alcohol is enough to stimulate the release of dopamine. This is the name of a neurotransmitter, whose function is to activate pleasure centers in the brain. According to scientists at the Indiana University School of Medicine (USA), the release of dopamine stimulates even the taste of beer, and not just the small fraction of alcohol that it contains.

But in fairness, it should be noted that high-quality non-alcoholic beer is a natural product that is rich in useful substances. Among them, for example, magnesium and phosphorus, amino acids and calcium, vitamins of group B. In addition, studies by Japanese scientists have shown that non-alcoholic beer is a powerful anti-carcinogen. And it can be called a real sensation.

The rapid development of the production of such a drink began around the 70s of the last century. Non-alcoholic beer began to be actively created in many countries at the same time. This process is believed to have been triggered by the rapid motorization of Western countries, and consequently, a sharp increase in accidents. As a solution to this problem, it was then proposed to produce beer without alcohol.

Consumers are surprised that high-quality non-alcoholic beer is often more expensive than traditional beer. This is due to the fact that more sophisticated technologies are used in its production, since the drink must be "purified" from alcohol.

The most common option is alcohol purification of ready–made traditional beer. For this purpose, either a membrane or a thermal cleaning method is used. When using the second technology, manufacturers use special yeast, which, on the contrary, prevents the fermentation of maltose into alcohol. 1xBet is an international platform for exciting betting and gambling. We are trusted by millions of users in many countries around the world. Players choose from thousands of events on more than 60 sports. With our exclusive 1xbet promo code today unlock exclusive bonuses 100% up to €130 on sportsbook and up to €1950 + 150 free spins on casino. To engage in the No Risk Bet promotion, place a wager on the Correct Score market. If it results in a loss, 1xBet will return your stake as a free bet.