MOUNTAIN VIEW, California, August 15, 2013 (ENS) – Google’s self-confessed obsession with building energy efficient data centers and buying renewable energy has paid off. The search engine giant announced Tuesday that it reduced its carbon footprint by nine percent in 2012. But its recent funding of right-wing climate deniers has undermined its reputation as a green corporation.

Jolanka Nickerman, Google’s “Carbon Czarina,” blogs that in 2012 Google emitted 1.5 million metric tons of carbon dioxide, before purchasing high-quality carbon offsets to reduce that footprint to zero.

“Our total carbon emissions decreased 9% compared to the previous year because we’re now deducting our green power purchases from our carbon footprint,” she wrote.

Google is deducting renewable energy purchases in line with new reporting guidance from the Carbon Disclosure Project, an organization in the United Kingdom that works with shareholders and corporations on disclosure of their greenhouse gas emissions.

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Aerial view of Google headquarters campus in Mountain View, California (Photo by Michael Rymer)

Google has been carbon neutral for six years, Nickerman reports. “This means that all of the work we do has a total carbon footprint of zero.”

“This includes serving 100 billion search queries and 6 billion hours of YouTube videos a month, supporting 750 million Chrome users and delivering Google Maps in 194 countries,” she says. “It also includes efforts such as developing self-driving cars and launching Wi-Fi-enabled balloons into the atmosphere.”

Serving an active Google user for one month is like driving a car one mile, writes Nickerman. To serve that user, Google emits about eight grams of carbon per day.

For this calculation, Google number crunchers assumed that an active Google user is someone who does 25 searches and watches 60 minutes of YouTube a day, has a Gmail account and uses the company’s other services.

“For the fourth year in a row, we’re emitting less carbon per million dollars of revenue,” writes Nickerman. “This means that our footprint is growing more slowly than our business because we’re able to get more done with each gram of carbon we emit.”

Google buys renewable energy for its operations. To date the company has signed power purchase agreements for over 330 megawatts of wind power in the United States and Europe.

“For transparency’s sake, we’re also reporting our footprint without those purchases. We urge others to do the same, which is why we participate in the World Resources Institute Scope 2 accounting process,” Nickerman explains. “This helps to ensure greenhouse gas reporting remains transparent and meaningful.”

Joe Kava, vice president, Google Data centers, announced late last month that Google is the first company in North America to obtain a multi-site ISO 50001 certification for its energy management system, from the ISO, the International Organization for Standardization, which develops and publishes a variety of international standards.

Google’s ISO 50001 certification covers corporate data center operations in Mountain View and six U.S. data centers across the country.

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Google data center in Lenoir, North Carolina (Photo by Jorge S. King)

“ISO 50001 is built around a “plan-do-check-act” concept,” wrote Kava. “This concept ensures we have a strong energy policy, implement sound processes that strengthen our EnMS [energy management system], build a robust auditing program, continually monitor, assess, and respond to our energy efficiency results, while always working on ways to make things even better.”

Kava says in the coming months Google plans to expand its ISO 50001 certification to include its European data centers.

Nickerman says Google is also helping its app users to reduce their carbon footprints.

“Research indicates that cloud computing is more energy efficient than traditional IT,” she writes. “This means that the five million businesses using Google Apps are reducing their IT energy consumption. Using the Berkeley Lab model, we estimate that their combined savings could add up to more than our carbon footprint.”

Google’s reputation for environmental accountability was compromised last month when the company hosted a fundraiser for climate denier Senator James Inhofe, an Oklahoma Republican.

Inhofe has claimed that climate change is a “hoax,” and has said, “CO2 does not cause catastrophic disasters … actually, it would be beneficial to our environment and the economy.” He has attempted to block legislation that would reduce the carbon footprint of the United States and has traveled to international climate negotiations just to denounce them.

On July 11, activists from two groups, Forecast the Facts and Greenpeace, delivered a petition with 10,000+ signatures to Google’s Washington headquarters during the lunchtime fundraiser, and held a protest there.

Addressed to Google CEO Larry Page, the petition asked him to, “Cancel your July 11 fundraiser for Sen. Jim Inhofe and pledge to never fund climate deniers again.”

A Google spokesperson told reporters the company would hold the fundraiser because although Google and Inhofe “disagree on climate change policy,” they “share an interest” in Google’s 100-employee, $700 million data center in Pryor, Oklahoma.”

Since then the activists have gathered 150,000 signatures on the petition, but Google has not received the petition. Instead the company declined to accept it on two occasions.

Far from giving up, activists showed up at Google’s July 31 launch party for the Moto X phone, calling on Google to immediately stop funding climate change deniers.

Brad Johnson, campaign manager for Forecast the Facts, said, “Smart phones, stupid politics. Google’s political spending betrays the principles of science-based innovation and progress that went into the Moto X. Google is selling the Moto X with a patriotic ‘designed, engineered, and assembled in U.S.’ message, while at the same time the company is financing politicians who deny the very existence of climate change — the single greatest threat our country faces.”

In addition to its Inhofe fundraiser, Google was the biggest donor at the recent annual dinner of the Competitive Enterprise Institute, known for their pro-carbon dioxide ad campaign: “They call it pollution, we call it life.”

With these political moves Google contradicts its carbon footprint reduction efforts. The company appears to be going in two different directions at once.

Speaking at Google’s “How green is the internet?” summit in June, Google chairman Eric Schmidt said, “You can lie about the effects of climate change, but eventually you’ll be seen as a liar.”

Copyright Environment News Service (ENS) 2013. All rights reserved.